Mexico
The domestic market is central to our business perspective. Our commercial reach includes more than 1,000 sales locations across Mexico.
Building business.
Growing brands.
JAI Deportes is a sportswear production and commercialization company focused on Mexico, Central America and South America. We connect brands, products and markets to build lasting commercial partnerships.
Discover JAI DeportesMEXICO · CENTRAL AMERICA · SOUTH AMERICA
OUR BUSINESS
Production. Brands.
Business development.
JAI Deportes is a Mexican company with expertise in textiles and apparel, focused on the development, manufacturing and commercialization of sportswear and fashion.
We bring together product expertise, operations and market knowledge to support brands seeking growth in Mexico, Central America and South America.
EXPERIENCE AND REACH
Industry experience.
Commercial scale.
- years of experience in textiles and apparel
- 30+
- countries within the commercial footprint
- 9
- retail accounts
- 150+
- points of sale
- 9,000+
OUR BRANDS
Distinct identities.
A shared business vision.
Our business brings together sportswear brands with distinct positioning, identities and product propositions. Understanding those differences shapes our commercial approach.
Our approach brings together domestic and international brand development, product, distribution and retail execution. We build a portfolio with distinct identities and commercial goals for each brand.
Explore our markets
MARKETS
Three regions.
Regional expertise.
A REGIONAL PERSPECTIVE
Mexico
Central America
South America
Product · Distribution · Market development
Central America
Central America is part of our commercial expansion focus, with Costa Rica among the markets for developing business opportunities and partnerships.
South America
Our commercial outlook in South America includes markets such as Chile, Colombia and Uruguay, with opportunities assessed according to each brand’s category, positioning and goals.
CUSTOMERS AND DISTRIBUTION CHANNELS
Different channels.
A connected commercial strategy.
Our commercial relationships span supermarket chains, department stores, catalog sales networks and digital platforms. This mix of channels creates opportunities aligned with each brand’s products, markets and positioning.
- 01
Supermarkets and grocery retail
Supermarket chains and neighborhood retail formats that connect products with a broad customer base.
- Walmart
- Soriana
- Chedraui
- HEB
- City Fresko
- Casa Ley
- Super Aki
- 3B
- 02
Department and variety stores
Retail chains with distinct assortments, positioning and reach, creating opportunities to develop each brand’s business.
- Coppel
- Suburbia
- Woolworth
- Tiendas Garces
- 03
Catalog and wholesale
Channels that expand distribution through sales networks, catalog sales and wholesale business models.
- Andrea
- Price Shoes
- 04
Digital commerce
Marketplaces, online department stores and social commerce. We connect brand presence, product content and digital commercial execution.
- Mercado Libre
- Amazon
- Liverpool.com.mx
- TikTok Shop
- Privalia
OMNICHANNEL STRATEGY
One brand.
Multiple touchpoints.
An omnichannel approach connects physical and digital business through a consistent brand identity, coordinated commercial planning and a coherent product offering across channels.
Retail, distribution and eCommerce complement one another. Product availability, launches and marketing activity need to be planned together to support the buying journey.
Digital commerce also provides insight into demand and performance. These insights inform assortment, communication and growth opportunities across the business.
ONE IDENTITYYour brand
01 / Retail
The brand, at the point of sale.
Assortment, presentation and commercial events bring the product proposition to each store format.
- Assortment
- Merchandising
- Commercial calendar
DIGITAL MARKETING
From brand presence
to demand generation.
Digital marketing is part of our business strategy: connecting brand positioning with the commercial offering and sales channels. We integrate eCommerce and digital merchandising to connect content, products and growth opportunities.
- 01Content
- 02Audiences
- 03Channels
- 04Insights
Brand positioning
Content, messaging and product presentation aligned with each brand’s identity and business objectives.
Demand generation
A strategy that connects digital campaigns and commercial events with the channels where products are available.
Conversion and insights
Content, assortment and sales performance provide the insights needed to refine execution and inform future commercial decisions.
CAPABILITIES AND SCALE
Product and volume.
Operations and markets.
Our business model connects manufacturing, distribution and commercial execution. Planning products, volumes and operations helps us develop opportunities with new brands and address the needs of each market.
- reported monthly distribution volume
- 1.5M+
- of centralized distribution space
- 15,000 m²
- reported historical fulfillment rate
- 98%
FROM PRODUCT TO MARKET01 / 04
Development
Identity · Materials · Collection
From identity to product.
The starting point is the brand: its category, positioning and market. We connect that identity with a proposition for garments, materials and assortment.
From product to scale.
Planning connects development, manufacturing and volume. Product requirements and the commercial calendar guide operations.
From operations to channels.
Distribution brings together inventory, availability and commercial requirements. Each channel needs a product mix and execution suited to its format.
From presence to business.
Retail, eCommerce and digital marketing work around one brand proposition. Market insights help refine assortment and identify new opportunities.
BUSINESS PARTNERSHIPS
A relationship built
on shared goals.
We start by understanding your brand and its next stage of growth: product categories, priority markets, projected volumes and commercial timelines.
That conversation helps us assess the fit between your brand’s needs and the scope of a potential partnership with JAI Deportes.
- 01Your brand
- 02Shared goals
- 03New business
NEW OPPORTUNITIES
Let’s discuss the future
of your brand.
Mexico, Central America and South America. Production, commercialization and a shared vision for new business opportunities.
JAI DEPORTES